Lead Generation & Nurturing

Engaging prospects through multiple touch points, across multiple channels, has long been proven to dramatically increase sales results, compared with communication confined to only one channel... But an automation strategy is required to make this happen.

Multichannel Outreach

At the heart of Lead Generation and Nurturing are LinkedIn and Email.

Our sophisticated automation platform leverages the power of algorithms and conditional logic for intelligent multichannel outreach and hyper-personalization. It also uses complex methodologies to find and verify prospect email addresses that may not be publicly visible on LinkedIn, and incorporates them into the automated multichannel sequence.

That's a lot of fancy jargon, but simply put:

We create hyper-personalized outreach campaigns that reach your ideal prospects on LinkedIn as well as through their email inbox while we're building your brand presence online and driving traffic to your website.

Gone are the days of blasting several thousand connection requests on LinkedIn every month and hoping someone responds. LinkedIn has recently tightened their restrictions on how many daily connection requests you can send, from about 100 per day down to only 15 PER DAY. There are many 'LinkedIn Automation' platforms and services out there, but most of them will likely fall by the wayside soon, because the only thing they offer is automating connection requests and direct message sequences in large quantities.

What does the process involve?

Sizzling Digital's software and process is the only platform (we know of) that can find and verify prospect email addresses across the internet AND intelligently incorporate them into an automated outreach of LinkedIn InMails, Connection Requests, Direct Messages and Follows.

Your campaign will involve leveraging the LinkedIn accounts of your sales reps, to create a laser-focused, personalized outreach to highly targeted prospects through LinkedIn as well as through email. Working closely with you, Sizzling Digital will bring our creative branding savvy, proven copywriting chops and lead generation expertise, and our efforts will be measurable and traceable, with transparent reporting:

We have seen this process generate 20 OR MORE highly-qualified sales appointments every month:

Step 1: Use LinkedIn to build a dream prospect list.

We discover up to 2,500 new prospects every month by using 20+ advanced search filters for the 800+ Million LinkedIn users. We prioritize companies based on size, growth, industry, revenue, geography, keyword and many other variables, and we uncover key decision makers based on those preferences. In addition to LinkedIn, our platform finds and verifies email addresses for those prospects, even email addresses that are not immediately and publicly available.

Step 2: Identify anonymous website visitors.

At the same time we're reaching out directly to hyper-targeted prospects, we're also driving valuable traffic to your website. Then we take it two steps further and identify exactly what companies have visited your website (even if they didn’t leave their contact information), identify the key, human decision makers and their contact info at each of those companies, and introduce those leads into our automated outreach campaign. Nobody fall through the cracks.

Step 3: Reach out with copy that generates responses.

After we've created an ideal customer list, the real magic happens. We write personalized copy that speaks directly to those prospects with clear, compelling and value-driven messages designed to create conversations, and then we introduce them into our automated outreach sequence. By targeting with such specificity, across multiple channels, we are able to get a much higher response rate than generic outreach could generate alone.

Why LinkedIn?

    LinkedIn is the #1 network in the world for B2B companies, and the #1 channel B2B marketers use to distribute content, with 94% of B2B marketers posting to LinkedIn. If you’re not leveraging LinkedIn for marketing, you’re simply missing out on sales.

    LinkedIn has over 800 MILLION ACTIVE MONTHLY USERS and 61 million of those users are senior-level influencers. LinkedIn makes up more than 50% of all social traffic to B2B websites and blogs, and studies show that sales reps with high social network activity achieve 45% more sales opportunities, and are 51% more likely to hit their sales quotas.

    Email still brings the highest ROI of any marketing channel.

      • Every $1 spent on email marketing yields an ROI of MORE THAN $43.
      • 45% of B2B marketers say email is THE MOST EFFECTIVE digital marketing channel.

      And yet...

      • 59% of B2B companies do not use email marketing at all.
      • The average send frequency for B2B email campaigns is only once every 25 days.
      • Nearly 1 in 5 email campaigns is not optimized for mobile devices.
      • 89% of all B2B email campaigns were sent from a company name (rather than the actual name of a person at that company)

      When done correctly, email is the most powerful tool in a B2B marketer's arsenal. At Sizzling Digital, email is not an afterthought, it's foundational.

      Realtime integration with your CRM

        Finally, our automation platform can integrate directly with most any CRM, like Pipedrive, Insightly, Salesforce and many many more. 84% of B2B buyers will purchase from the first organization they engage with, and yet reacting quickly to opportunities is something that most B2B organizations struggle with, so having immediate access to new leads can dramatically increase sales. We will coordinate with you to integrate our lead generation directly with your sales team's CRM and sales pipeline, for streamlined follow up that minimizes opportunities falling through the cracks.

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