Lead Generation & Nurturing
Engaging prospects through multiple touch points, across multiple channels, has long been proven to dramatically increase sales results, compared with communication confined to only one channel... But an automation strategy is required to make this happen.
At the heart of Lead Generation and Prospect Nurturing are LinkedIn and Email.
The Unnecessarily Fancy Jargon:
The Meat and Potatoes:
What does the process involve?
Sizzling Digital's software and process is the only platform (we know of) that can find and verify prospect email addresses across the internet AND intelligently incorporate them into an automated outreach of LinkedIn InMails, Connection Requests, Direct Messages and Follows.
Your campaign will involve leveraging the LinkedIn accounts of your sales reps, to create a laser-focused, personalized outreach to highly targeted prospects through LinkedIn as well as through email. Working closely with you, Sizzling Digital will bring our creative branding savvy, proven copywriting chops and lead generation expertise, and our efforts will be measurable and traceable, with transparent reporting:
We have seen this process generate 20 OR MORE highly-qualified sales appointments every month:
Step 1: Use LinkedIn to build a dream prospect list.
Step 2: Reach out via Email and LinkedIn.
Step 3: Identify anonymous website visitors.
At the same time we're reaching out directly to hyper-targeted prospects, we're also driving valuable traffic to your website. Then we take it two steps further and identify exactly what companies have visited your website (even if they didn’t leave their contact information), identify the key, human decision makers and their contact info at each of those companies, and introduce those leads into our automated outreach campaign. Nobody falls through the cracks.
LinkedIn is the #1 network in the world for B2B companies, and the #1 channel B2B marketers use to distribute content, with 94% of B2B marketers posting to LinkedIn. If you’re not leveraging LinkedIn for marketing, you’re simply missing out on sales.
LinkedIn has over 800 MILLION ACTIVE MONTHLY USERS and 61 million of those users are senior-level influencers. LinkedIn makes up more than 50% of all social traffic to B2B websites and blogs, and studies show that sales reps with high social network activity achieve 45% more sales opportunities, and are 51% more likely to hit their sales quotas.
Email still brings the highest ROI of any marketing channel.
- Every $1 spent on email marketing yields an ROI of MORE THAN $43.
- 45% of B2B marketers say email is THE MOST EFFECTIVE digital marketing channel.
- 59% of B2B companies do not use email marketing at all.
- The average send frequency for B2B email campaigns is only once every 25 days.
- Nearly 1 in 5 email campaigns is not optimized for mobile devices.
- 89% of all B2B email campaigns were sent from a company name (rather than the actual name of a person at that company)
When done correctly, email is the most powerful tool in a B2B marketer's arsenal. At Sizzling Digital, email is not an afterthought, it's foundational.
Realtime integration with your CRM