Good SEO is the Backbone of Digital Marketing

The most valuable online marketing for your business involves getting found easily in search engines like Google. Paid search ads are great, and a valuable part of a complete digital marketing strategy, but the vast majority of clicks on a search engine results page (SERP) go to the organic (unpaid) listings.

When done correctly, SEO Content Marketing can cost 62% less than traditional marketing, while generating 3X the leads!

With over 10 years of experience and a data driven approach to SEO, we’re able to deliver lasting and consistent results. Since search engine optimization is a marathon and not a sprint, we focus on earning higher ranks that will stand the test of time. We don’t cut corners and neither should you. Nothing is more important than your reputation!

72% of people searching for a B2B company begin on a search engine.

71% of B2B buyers say they read blog content during the buying process.

Websites with a blog have 434% more ranked pages than those that don’t.

Only 50% of B2B websites are properly optimized and mobile responsive.

Only 32% of B2B marketers have an SEO and Content Marketing strategy.

B2B websites with active blogs receive 4x more leads than sites that don't.

Maximizing Search Rankings With Content

One of the best ways to earn those coveted top Google rankings is to produce fresh and useful content. Posting new content is crucial to earning top Google ranks. We develop a strategic content posting schedule that shows Google your business is active and frequently putting out valuable content that will benefit searchers. Our writers and editors will create and/or update 2 pages of high-quality SEO optimized content on your website every month, focused on the keywords we are working on getting you ranked for. All of our on-page content strives to find the perfect balance between great user reading experience and important elements Google needs to see to rank the page well.

Important SEO Content, Under the Hood

Success with website content isn’t just about improving what your visitors see directly on your website. Meta Titles & Descriptions, for example, are 'under the hood' content about your website that a searcher sees on the Google Search Results Page, like your elevator pitch about your website. We optimize this 'under the hood' content to maximize rankings and click-throughs to your website, and ongoing technical SEO is a process of continuously optimizing what search crawlers find under the hood, how fast your site loads, how well it functions on mobile devices and more. Having a clear and well-defined purpose for each page is critical to SEO success, guided by keyword-focused titles, H1 tags, image alt tags, sitemaps, robot txt files and many other elements.

Backlink Strategy

Every month we work on acquiring high quality backlinks from blogs and websites focused on topics relevant to your industry and our campaign. We do this, among other ways, by creating valuable content that gets published across the web, with links back to your website. When other high-ranking websites relevant to your industry and content link to your website it shows Google that your site is valuable and relevant. Our methodology is 100% 'White Hat' and manual (no bots or automated software, just humans), so it can often take up to 45 days before the first backlinks are acquired and visible. The payoff is huge though, because ranking high in Google generates repeat traffic that lasts and lasts.

Local Optimization, Schema Markup & Google Maps

Our experts start by creating your Google My Business profile and strengthen your online presence through other listing creations. Working on your brand, we add schema elements and use the data highlighter application so search engines can have a better understanding of your content and display important contact information such as location, phone, email and operating hours, right in the search results. Being in the local maps pack is one of the best ways to improve local lead flow. We build and optimize brand citations and listings all across the web to improve local search exposure.

Call Tracking Setup and Monitoring

We use CallRail, a third-party tool that leverages dynamic phone numbers and extensions to monitor how many calls each of your marketing campaigns generates.

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