PPC Advertising and Display Remarketing
Showing up in the search results is one of the most powerful ways for businesses to grow online. At the end of the day, fancy marketing jargon aside, business owners want leads.
Earning leads online means dominating the search results. The fastest way to get a seat at the table is with PPC that works in tandem with our SEO efforts. Our mission at Sizzling Digital is to view your digital presence holistically.
Showing up multiple times in the same SERP can be a powerful indicator to searchers that your brand is both relevant, and prominent in your respective industry.
By combining PPC with SEO you can be visible for many more search terms than SEO efforts alone, and while some searchers prefer organic search results, there are many who are influenced by paid search ads.
The more data your brand has about your audience’s behavior, the better you can serve their needs. It’s a simple formula for success.
PPC takes expertise and diligence. It’s easy to overspend, and it’s hard to track results. That’s where we shine.
PPC allows us to super target your desired customers by using demographic traits and specific keywords. The merits associated with using a PPC program include:
- Targeted website traffic
- Advertisers only pay for clicks
- Flexible schedule – so you can decide when your ads are shown
- Cost effective – if done right, PPC can be the most cost-effective advertising method
- Fast and measurable results
- Increased website traffic once ads are clicked
- Opportunity to talk directly to a customer by customizing the webpages for the ads they click
- Faster Conversions
Capture Pre-Qualified Leads
Targeting and bidding on carefully chosen keywords means your clicks will result in qualified traffic & more conversions. Extensive research at the start of the campaign allows us to understand your business and use the right keywords, in conjunction with the best ad text to optimize your campaign. All keywords and text will be deployed only upon your approval, and are rigorously A/B tested every month for continuous conversion optimization.
Stretch Your Marketing Dollar
By fine-tuning your target keywords and negative keyword lists we’ll help maximize the bang you get for every dollar spent.
Adaptive Bid Strategies
No two PPC campaigns are alike. Sometimes manual bidding will be most effective. Other times, algorithms and data lead decision-making.
Retargeting Website Visitors
The power of retargeting can't be understated. Unique cookie codes inform us of the trends and habits of the people who have visited your website, and retargeting those visitors displays ads for your brand across over 2 million websites on the Google Display Network, gently nurturing those visitors back to your site.
Call tracking setup and monitoring
We use CallRail, a third-party tool that leverages dynamic phone numbers and extensions to monitor how many calls each of your marketing campaigns generates. Tracking online conversions is fairly easy, but many marketing agencies are unable to show the ROI on ALL their efforts, because they fail to track incoming phone calls generated by online marketing channels. Our holistic approach prevents anything from slipping through the cracks.
A/B Conversion Testing
We constantly monitor and A/B test your campaigns and ad copy to optimize their performance and cost, and the conversions of each click.
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